27% of businesses swap accountants every year We show you the system to find them and close them

Dear Practice Owner,

If you want a steady flow of new clients coming into your practice, without waiting for the phone to ring or hoping the next referral turns up, then this might be the most useful thing you read this month.

Here is why.

Right now, 27% of UK businesses want to leave their accountant.

Not one of them is going to tell you. They will not post about it. They will not ring round. Most will not even type “accountant near me” into Google. They will sit where they are, quietly unhappy, until somebody finally asks them the right question at the right moment.

That somebody is almost never the practice down the road. It is whoever has a system for finding them first.

And here is the part most practice owners get wrong.

Adverts on their own do not win you clients. Neither does a new website, a rebrand, or a fortnight of posting on LinkedIn. What wins clients is what happens after somebody notices you, and almost no accountancy practice in this country has built that part.

Because here is the brutal truth.

• You refresh the website. Nothing changes, because nobody was looking for you in the first place.
• You join a networking group. You get a trickle, and it dries up the moment you stop turning up.
• You try LinkedIn for three weeks, get no replies, and decide it does not work for accountants.
• A long-standing client sells up or retires, and takes a chunk of your fee income out of the door with them.
• Your single best source of new work is a client who might not be there in five years.

So you go back to referrals. You tell yourself the practice is ticking over. And you quietly accept a growth rate you would never let one of your own clients get away with.

But it does not have to run like that.

We have spent the last two years building and running the exact system that fixes this for accountancy practices. Then we wrote all ten steps down.

It is called The Switching Window. Twenty four pages, free, written for owners of UK practices and nobody else.

Inside you will find:

• Why the people actively searching for an accountant are, by definition, the ones comparing on price
• The single most common reason a marketing budget produces nothing, with a real set of numbers from a ten person practice
• Why 97% of your future clients will never type your service into Google, and the two things that reach them anyway
• The follow up timing that turns a cold name into a booked meeting, mapped out day by day

This is not theory and it is not borrowed from an American guru.

It is the system running behind Torbay Accounting and Consultancy right now. Kathryn Webb came to us tired of the referral rollercoaster. She now takes ten qualified meetings a month and has added £144,000 a year of new revenue.

One more thing, because it matters if you are regulated.

Before Llumor, I spent five years as Head of Business Compliance for a secure communications business whose client list ran to Formula 1, Amazon Web Services and the Ministry of Defence. I have sat on the buying side of the due diligence table. Before that, I spent years in the fitness sector, heading up marketing and sales for one of the UK’s biggest providers. Llumor is Cyber Essentials certified and we work with regulated businesses only. Your marketing does not become your compliance problem.

The system is free. Put your first name and email in below, press the button, and it lands in your inbox inside two minutes.

It took us two years and a great deal of money to work out. It will take you about twenty minutes to read.

Steal it.

P.S. If you read one thing, read step two. It is the one that explains why your last marketing spend produced nothing, and it has almost nothing to do with the advert itself.